28 April 2010

It's Crunch Time

After 134 years of baking bread, the Warburtons Bakery is moving into the snack market with two new ranges.


The first is a baked pitta chip available in three flavours - Mature Cheddar & Spring Onion, Chilli Jack and Sea Salt & Malt Vinegar. These are called ChippidyDooDaa, a cool name and some pretty cool packaging too.

The second range is a wholegrain snack called SnackaDoodle. It is available in Cheddar Cheese & Onion and Sweet Chilli. They are made from whole wheat, corn, rice, oat and barley and they are 60% less fat than standard potato crisps. Which is great news as far as I am concerned.

I was sent a batch of these new snacks to try. Here are a few notes I took down as I was trying them.


ChippidyDooDaa
Mature Cheese & Spring Onion

40g bag
183 calories


Crispy little triangles, in fact very crisp. Such a good idea turning pitta into crisps. Graham didn’t like these, he thought the cheese flavour was a bit artificial. He says they are not a crisp he would buy, but it they were sitting in a bowl on a table, he would happily eat them.

Score
Graham 2/5
Jac 2/5




ChippidyDooDaa
Chilli Jack

40g bag
182 calories


More crispy little snacks. The flavour of these crisps really packs a punch. A much stronger flavour that the sweet chilli SnackaDoodles. These got a thumbs up from Graham who thought they were very crunchy and fairly spicy.

Score
Graham 3/5
Jac 4/5




ChippidyDooDaa
Sea Salt and Malt Vinegar

40g bag
182 calories


On first bite I thought I could taste more of the pitta than the flavouring, but as I ate another and another, I decided I really liked that about them. Salt and vinegar crisps can be a bit too overpowering sometimes. Graham doesn’t usually choose salt and vinegar crisps, but he enjoyed these.

Score
Graham 3/5
Jac 4/5




SnackaDoodle
Sweet Chilli

20g bag
84 calories


These are puffed wheaty circles, with a lovely flavour of chilli. They have a slight sweetness, but not too strong a flavour. Graham took the bag off me to finish them.


Score
Graham 5/5
Jac 4/5


So the final scores are:

SnackaDoodle (Sweet Chilli) 9/10
ChippidyDooDaa (Sea Salt & Malt Vinegar) 7/10
ChippidyDooDaa (Chilli Jack) 7/10
ChippidyDooDaa (Mature Cheese & Spring Onion) 4/10

Funny enough, Mature Cheese & Spring Onion was be the flavour I would have picked up to try, but it looks like we will be buying those SnackaDoodle Sweet Chilli wheaty puffs for a snack and it's just an added bonus that they are low calorie too.

5 comments:

  1. e loves his crisps and would definitely be in for some taste testing here - I would probably just need to because I am a sucker for cute names and packaging

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  2. I'll be picking a bag of the sweet chilli up for a try then ;0)

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  3. Me too Johanna, I love the little cat :)

    They are very tasty Chele :)

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  4. I love all things Warburtons, so I am bound to love these too - tasty flavours. Lucie x

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  5. They are Lucie, especially the chiili flavours.

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I love reading comments, so thank you for taking the time to leave one. Unfortunately, I'm bombarded with spam, so I've turned on comment moderation. I'll publish your comments as soon as I can and respond to them. Don't panic, they will disappear when you hit publish. Jac x

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