Today I would like to share some of the key points that resonated with me from some of the talks at Food Blogger Connect #5.
The way your blog looks is really important. People do judge a book by it's cover and will judge your blog on how it looks. Have a look at your blog. Does your name and logo work? Are the colours easy on the eye and do they work together? Is your font easy to read? Could you improve your photography?
Find out what your readers want. Is a certain type of post more popular?
Write down what your brand/blog is about.
Stick to your brand.
Share what your blog is about on different social media, when you go to events and when you meet people. Do remember to take business cards with you.
Work on projects with other bloggers with a similar audience. Work on a challenge together, guest post on each others blogs or just share each others posts.
Please declare sponsored posts and reviews. Your readers will value you more if you are upfront about it and lets face it they are smart enough to know when you are writing for a brand anyway. They will respect you more if you declare it.
Don't use a follow link when writing for a brand on your blog. If money or goods have exchanged hands then you must declare and use a 'nofollow' link. It really isn't worth losing your google rank over or a hefty fine. No matter what the PR tries to tell you, it's not ok to use a follow link when working with brands.
Be pro-active with your blog. If a PR gets in touch with something that isn't relevant to you, then try not to get annoyed. I know it is easy to feel fed up, but you can turn it around. This PR may have other brands that are more relevant to you or may have work for you in the future. It's all about connections. Let them know what your niche is and what you can do for them.
I am the worst person to tell you about maximising your time. I can fritter time away online like nobody else. I know I need a plan and this is a good one. Make a list of what you need to do each day to engage with your readers on social media and your blog and make new contacts. Try not to stray too much if you don't have the time.
Do this during your hour of social media time. If you do it every day, it will make a difference.
Take time to reply to comments and leave comments on other blogs. schedule tweets, but write them yourself and share interesting comments.
Sharing your posts during the night will result in new readers. Follow new people on twitter and they may have a look at who you are too, don't just wait for people to find you. Be pro-active.
Have a look at current trrends and keywords that are the most searched for this could inspire some really popular posts.
Keep your content fresh and current.
I hope these tips have been useful. They may be new to you or just a timely reminder. It pays to stop now and again and have a think about your blog and social presence.
Here are my 5 posts:
- Tips for Food Bloggers - FBC#5 (Day 1) - including how to get published in magazines
- Tips for Food Bloggers - FBC#5 (Day 2) - including food styling tips
- Tips for Food Bloggers - FBC#5 (Day 3) - including brand identity and general FBC tips
- Food Blogging Tips - FBC#5 - including lots of key tips for food bloggers
- Meet the Bloggers - FBC#5 - including profiles of 10 bloggers you may not know and and a list of others that attended.