This week I'm sharing photos and some of the tips I picked up at Food Blogger Connect. For my non-blogger readers I will be posting the most droolworthy veggie recipe of the day, so if you aren't interested in the tips, scroll down for that.
What's in a name? The Value of Brands.
This session was taken by Richard Samarasinghe of Mystery Brand Design Agency.
Bloggers often forget their blogs are a brand and so are they. Here are some of the little nuggets I scribbled down from Richard's talk. It wasn't all relevant to bloggers, but some of it could be applied. I hope it gives you food for thought.
I loved this quote and it applies in real life as well as blog life.
"Your brand is what people say about
you when you're not in the room!"
- The most important thing about your brand isn't the name, trademark, logo, package, product or service. It is how a customer/reader feels about the brand.
- Have a clear brand strategy, think about your tone of voice, what you are about.
- Think about your brand's core value. What differentiates you from other brands/blogs?
- Try to be unique and own a single idea.
- Understand competitors.
- Understand what the market opportunity is for your brand.
- Understand who your customers/readers are.
- Learn from other brands/blogs.
- Look at their tone of voice, personality etc.
- Look at other brands/blogs in other areas from your own and see what they are doing (ie fashion bloggers, craft bloggers, mommy bloggers etc)
- Think about how customers/readers align your blog with what else is out there.
- Strong brands equal long term results.
During the session Richard talked about some of the brands he'd worked with and how he and his team had came up with the concepts and how they worked. One of the products was Rebel Kitchen. We had a chance to try the chocolate drink and I rather liked it.
Here's the blurb:
Rebel Kitchen ‘mylk’ drinks are designed for kids from three years of age - but so delicious that grown-ups will love them too!
They are lactose-free and suitable for vegans, vegetarians or those on a dairy-free diet. All contain absolutely no additives, no preservatives and so, no worries. Choco, Banana and Orange Choc Mylk, all of the drinks are made with a base of coconut milk blended with pure spring water from Somerset.
I hope you get something out of my notes, even if it's just discovering a new coconut drink. Scroll down for some Food Blogger Connect photos and the Veggie Recipe of the Day.
Veggie Recipe of the Day
from Lisa's Kitchen
Check out my other Food Blogger Connect post and join the conversation at #FBC14.